Who we are

Hi there — we’re so glad you are here! We’re a behavioral consulting company passionate about partnering with families and schools to create positive, lasting change. Our goal is to make high-quality, effective support easy to access and truly approachable. We believe every person deserves the chance to thrive, and we’re here to walk alongside you with care, expertise, and a commitment to meaningful progress.

Florencia Gentinetta Baldwin, BCBA

Owner

Outside of work, you’ll usually find me exploring new trails, chasing sunshine, or enjoying hidden lakes with my friends and family. I’m a proud (obsessed, really) mom, and someone who genuinely loves connecting with people. That curiosity about how we live, grow, and support one another has always guided both my personal life and professional journey.

I grew up between two beautiful places—the Sierra Foothills and Argentina—which gave me a deep appreciation for different people, cultures, and ways of life. My journey into behavioral work began in child welfare services in Tuolumne County, where I saw just how limited support could be in rural communities—and the impact that had on families. I’ve always believed that where you live shouldn’t limit the quality of care you receive. That belief led me to earn my master’s degree in Applied Behavior Analysis and help launch the first home-based ABA company in Tuolumne County.

After several years supporting families in the home setting, I shifted my focus to schools, working closely with students and educators. FGB Behavioral Consulting was born out of a desire to bridge those worlds and offer compassionate, effective behavioral services to a wider community.